Search Optimisation
So you finally have your web site up and running. It is looking a million dollars and the functionality is mind blowing. There is only one problem – you have no visitors looking at your site.
This is because the average web designer follows the following design methodology:
- make it look good,
- make it do what you want, and …
- well there sometimes is the afterthought of having the web site optimised for high rankings in the major search engines like Google.
You would not build the most well stocked store with the most elegant window display in, say, the middle of the desert. That would be ludicrous because no one would be able to find your store! So why is it that web site owners do not apply this logic to their web site?
Our aim and promise is to pick up your web site from the isolation of the desert and relocate it to the busiest shopping mall in your capital city.
At EZiDesign our approach is SEO FIRST! This is not to say that we need to compromise on other aspects of design but rather that we consider it most important that clients will easily find your web site through the major search engines.
Why do you have to optimise your web pages for search engines?
There are billions of web pages on the Internet. It's obvious that not all of them can be listed in the top 10 results on search engines. Search engines only list web sites that they find relevant to a special topic. You must make sure that your web site is such a site.
If search engines cannot find out that your web site is about fishing equipment, they cannot give your web site high rankings for that keyword. The process of optimising your web pages so that search engines find them relevant is called search engine optimisation (SEO).
Only a few web surfers look further than the first or second result page of a search engine
75% of searchers never look further than page one (Source: Georgia Institute of Technology). Most search engines display ten results on the first page; and very few searchers click the links to look at the second page.
Usability expert Jakob Nielsen points out: "Users almost never look beyond the second page of search results." Danny Sullivan, ClickZ Search Engine Marketing Columnist, puts it this way: "Being listed 11 or beyond means that many people may miss your web site."
For that reason, search engine optimisation is crucial if you want to be successful with your web site. EZiSEO makes search engine optimisation their business.
Free Search Engine Optimisation Appraisal
Please take 2 minutes to fill out our free SEO appraisal form. On completion, one of our SEO specialists will provide you with a free report on how to optimise your site for one keyword in the world’s most used search engine - Google.
Note that all fields are required and that all information collected is treated confidentially.
Feel free to call 1800 11 22 70 if you require any assistance with your SEO project.